Ulta Beauty
Ulta offers customers a large range of cosmetic products from makeup to fragrance, and even hair care. With so many offerings, we wanted to give a more personalized experience utilizing customers unique beauty preferences. Ulta's current experience captures a good amount of information, but is difficult to get through. It's also not clear what happens once you complete the process.
Opportunity: Create a more engaging experience and to leverage the data collected to benefit the customer.
Role: UX/UI Design